The Cyrus NYC Spring 2025 campaign concept was centered around clean lines, airy textures, and a palette inspired by early spring—soft whites, cool blues, and carefully placed pops of color. I styled and art directed a visual story that captured the ephemeral feeling of spring. The styling emphasized fluid silhouettes and versatile layering, highlighting the transitional nature of spring. The campaign was directed specifically to capture images for social media, website banners, email imagery, and ad content.