The goal was to create clean, cohesive visuals that aligned with the brand’s aesthetic and translated seamlessly across web, social media, and digital advertising. Each look was styled to highlight key seasonal pieces while maintaining a consistent tone that reflected the brand’s elevated, minimalist identity. I oversaw everything from model direction to set design, ensuring the imagery felt polished, wearable, and on-brand. The result was a versatile library of assets that supported product storytelling across all digital platforms.